We need to cut costs and increase our return on marketing investment.
Financial and business terms. 2012.
Return on marketing investment — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing effectiveness — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
Marketing operations management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing research mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing Science Institute — Founded in 1961, the Marketing Science Institute (MSI) is a corporate membership based organization dedicated to bridging the gap between marketing theory and business practice. Leading researchers from universities worldwide participate in MSI… … Wikipedia
Marketing Accountability Standards Board (MASB) — Marketing Accountability Standards Board Founded 2007 Motto . . . where marketing and finance align on measurement for reporting, forecasting and improving financial returns from buyers in markets . . . short term and over time. Website… … Wikipedia
Return On Investment - ROI — A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result … Investment dictionary
